California saw its driest year on record in 2013, and the drought is expected to continue into the foreseeable future. More than ever, urban water managers are seeking effective strategies to address water scarcity, with increasing interest in reducing residential water demand. To help achieve these goals, researchers at UCR’s School of Public Policy have partnered with local water agencies in an effort to evaluate the effectiveness of ongoing residential water conservation programs. Two general messages have emerged from from these partnerships to date.