An experience spanning over 30 years had done little to contribute to this two-wheeler company’s reputation. On the contrary, it has made it complacent, reluctant to revamp its image in a scenario of growing environmental concerns. The company belonging to the Firodia Group is today considered the least ecofriendly. There is no transparent disclosure system giving any information on the polluting aspects of its vehicles or the importance of servicing and maintenance to reduce the emissions. It has neither taken up any activity to use its dealer network to increase consumer awareness nor any organised effort to promote proper disposal of hazardous material from service stations.

Though the company fares well in fuel performance, producing only petrol-fuelled vehicles, it loses out as all the two-wheelers rolled out are two-stroke. When the entire automobile industry is shifting towards four-stroke two-wheeler vehicles, there is some hesitancy on Kinetic’s part in moving towards better engine or alternate fuel technology, although it churns out as many as 11,000 two-wheelers per mo