Anthropogenic pollution of shallow groundwater resources due to industrial activities is becoming a cause of concern in the east coastal belt of the state of Tamil Nadu, India. Integrated hydrogeological, geophysical and tracer studies were carried out in the coastal region encompassing an industrial complex. The objective has been to gain knowledge of aquifer characteristics, ascertaining groundwater movement and its flow direction, which would in turn reveal the possibility of contamination of groundwater regime and its better management. The results of multi-parameters and model study indicate that the velocity of groundwater flow ranges from 0.013 m/d to 0.22m/d in and around the industrial complex in upstream western part of the catchment and 0.026 m/d to 0.054m/d in the downstream eastern part, near the coast. These parameters are vital for the development of groundwater management scheme.