The present study tries to explore the factors that influence the growth, performance, and development of IPR attitude of small and medium-sized enterprises (SMEs) in the manufacturing sector of Punjab. The aim of the present research is to examine the technology management strategies of manufacturing SMEs, primarily on the basis of use-based classification. The study is within a single region, namely, Punjab in North India, to minimize the effects of regional variation and to concentrate on this region in need of adoption of emerging technology management strategies in view of increased competition. The liberalization of the Indian economy has opened new opportunities for the manufacturing sector. The success of SMEs is widely dependent on innovations, research and development and intellectual property. It is critical not only to remain competitive but also, to gain significant advantages by developing and commercializing new technologies. In the use-based classification, three categories, namely, durable, non-durable and essential goods have been included. The results indicate that manufacturing SMEs are not active filers of IPRs and mostly file trademarks. Patent filing has been reported by firms in essential goods segment, basically in food and pharmaceutical sector. In order to enhance the IPR environment, the ‘policy initiatives’ factor is more important than the organizational factor.