Anti-tobacco groups in the country are up in arms against the smokeless tobacco industry which they claim is resorting to misleading advertisements that undermines the ill-effects of chewing gutka.

Addressing a press conference here on Thursday, Voluntary Health Association of India executive director Bhavna Mukhopadhyay said: “The smokeless tobacco industry has recently resorted to giving misleading advertisements to the print publications thereby trying to influence the minds of the people. Gutka (chewing tobacco) industry is trying to make mockery of the ban issued by the government. These advertisements are a misleading campaigns and the tobacco industry is just trying to regain its profits.”