The People's Movement of India will launch a nation-wide awareness campaign and take out a yatra from Coimbatore to New Delhi to urge the Central Government to promote the use of ethanol as an alternative automotive fuel.

The campaign will be launched on September 21 and the yatra will commence at 10 a.m. on the same day from the Red Cross Society premises in Coimbatore, Field organiser of the movement C. Nallasamy told newspersons here on Monday.