Promotion and growth of the pollination enterprise can help improve livelihoods for several mountain farming families by
generating employment and income as well as boosting the production and quality of crop. Managed pollination of apples as practiced in Himachal Pradesh, India is an excellent example of enhancing income and food security of not only apple
farmers but also beekeepers. However, there is a need for scientific research, capacity building of farmers and putting appropriate rules in place to strengthen the system of managed pollination of apples in the state.