The World Green Building Council’s pioneering report "Bringing Embodied Carbon Upfront: Coordinated action for the building and construction sector to tackle embodied carbon" demands radical cross-sector coordination to revolutionise the buildings and construction sector towards a net zero future, and tackle embodied carbon emissions. Through the Advancing Net Zero project, and in partnership with European Climate Foundation, Children’s Investment Fund Foundation, C40 Cities and Ramboll, this WorldGBC ‘call to action’ report focuses on these emissions, as part of a whole lifecycle approach, and the systemic changes needed to achieve full decarbonisation across the global buildings sector.