The Indian textile and clothing industry plays a dominant role in the national economy and has a prominent position in
the global textile industry. This study conducted domestic market
research to help lay the groundwork for formulating effective marketing strategies for eco-friendly products in the domestic
market. Through extensive primary and secondary research, including visits to retailers, consumer surveys and interviews
with producers of eco-friendly products, the study collected information on the nascent eco-friendly product market in
India including the size of the market, structure, future trends, potential niches, current price information, information on buyers and useful market contacts.