Turning the tide on Ebola: scaling up public health campaigns before it's too late

The current Ebola outbreak in West Africa is totally unprecedented. The accelerating number of cases, the poor health infrastructure in affected countries, the short supply of skills, knowledge and personnel, and the fear surrounding this disease are providing a huge challenge to affected governments and the international community as they battle to bring the epidemic under control. This short note makes the case that public health campaigns involving community engagement and social mobilisation are key aspects of reducing transmission rates and require appropriate prioritisation in the international response.