Rapid intensification (RI) of hurricanes is notoriously difficult to predict and can contribute to severe destruction and loss of life. While past studies examined the frequency of RI occurrence, changes in RI magnitude were not considered. Here we explore changes in RI magnitude over the 30‐year satellite period of 1986–2015. In the central and eastern tropical Atlantic, which includes much of the main development region, the 95th percentile of 24‐hr intensity changes increased at 3.8 knots per decade.