With the growing demand for water putting pressure on a limited resource, beverage majors are tracking their water footprints. Be it soft drink ones such as Coca-Cola, beer maker SABMiller or packaged water firm Bisleri, they are all measuring the water consumed for bottling every litre of their retailed drinks, trying to cap this and replenish the sources.
Ramesh ChauhanMineral water major Bisleri International plans to set up 25 new bottling plants across India and aims to achieve a 40 per cent growth rate in the current fiscal, a top company official said.
Kingfisher, Bisleri seek to steal the thunder from Tatas.
Indian bottlers are waking up to the magic of Himalaya, with at least half a dozen companies, including Ramesh Chauhan's Bisleri, the UB Group and others scrambling to use the name in their bottled water.
AT the fourth World Water Forum held in Mexico City in March 2006, the 120-nation assembly could not reach a consensus on declaring the right to safe and clean drinking water a human right. Millions of people the world over do not have access to potable water supply.
