Water's Promise
Water's Promise
Water today is undervalued, misused and misallocated. Too many of us take it for granted - we turn on the tap and it flows. But did you know only 4% of Earth’s water is freshwater and only 0.5% of that is safe for human consumption? As shocks of drought and deluge unleash their devastation, water has forced itself to center stage. It demands that we change fundamentally; it asks that we value it profoundly.