Growing demand for high-value food commodities is opening up opportunities for farmers, especially smallholders to diversify towards commodities that have strong potential for higher returns to land, labour and capital. But, there is an apprehension about the capability of smallholders to participate in the market-oriented production due to their lack of access to markets, capital, inputs, and technology and extension services. In this paper, possibilities have been explored of linking smallholders to markets through such institutions as cooperatives, growers’ associations and contract farming that reduce marketing and transaction costs and alleviate some production constraints.

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