The department of health, family welfare and food safety, Andhra Pradesh, has issued notices to four fast-moving consumer goods (FMCG) firms for violation of provisions on misleading advertisements. “Misleading advertisements related to food items without scientific basis misguide the consumer. And, such advertisers attract penalty of up to Rs 10 lakh as per Section 53 of Food Safety and Standards Act 2006,” said Praveen Prakash, commissioner of health, family welfare and food safety.