Baby food ad market alive

Baby Food

When the amendment to the Infant Milk Substitutes, Feeding Bottles and Infant Foods Act 1992 banned advertising and promotional activity for infant and weaning foods, there was talk that ad revenues would take a hit. But that is not to be so. Companies have retained ad agencies on their respective brands. McCann Healthcare will still be attached to Nestle India's Cerelac and Lactogen brands, and Farex