Big businesses rope in students to promote green branding
Rajiv Tikoo
New Delhi: Whether it's steelmaker ArcelorMittal, biscuit major Parle Products or global bank HSBC, big businesses across sectors are increasingly partnering with millions of schoolchildren on green corporate social responsibility (CSR) initiatives and strengthening their brands.
The world's largest steelmaker, ArcelorMittal, is supporting probably the biggest campaign worldwide
Publication Date:
07/10/2010