Gurgaon: Earth 100, a Gurgaon-based a firm that claims to help companies reduce their carbon footprint by using greener fuel, has launched its first fleet of eco-friendly “100 per cent bio-diesel cars” in Gurgaon.

Jindal Power is a major investor in the firm, while Mahindra plays a crucial role as a technology partner. Earth 100 claims to provide fully integrated green solutions, which involves modified cars, green fuel, dispensing solution, servicing and maintenance, performance tracking and quality testing.