Since the first UN Conference on the Environment and Development in Rio in 1992, all the important environmental trends have taken a turn for the worse. In politics and industry decisions are still taken with scant regard for climate change, biodiversity loss or dwindling resources. The idea of unfettered growth as the way to end poverty and escape economic and financial crisis remains largely undisputed and is currently reflected in the concept of the green economy. But not everything that is “green” and efficient is also environmentally sustainable and socially equitable. This essay outlines a policy of less, of wealth in moderation, to enable the Earth’s resources and atmosphere to support the whole human population and to make a life of dignity and without need possible for all.