Agricultural sector has played a major role in the economic development of the country. India has achieved self-sufficiency in the foodgrain production. We could go back to our past and see how the development has taken place. How we have reached to a state of food security from a stage of situation where a major section of our population had very little or no access to food.
After slugging it out in the health and wellness snacks and beverage categories, FMCG companies are gearing up to out do each other in ice creams. All major players in the Rs 1,200-crore ice cream market are all set to adorn a health-oriented look this year by offering more such products. Amul, the market leader in the ice cream space, has already launched probiotic health and wellness ice creams and is also offering sugar free variants.