The paper specifically looks at the business case for Digital Climate Advisory Services (DCAS) for both farmers and companies, which is highlighted as one of the key challenges for DCAS in India. The study has shown that where farmers can access it, DCAS more often than not has a strong business case for them. However, most of the farmers surveyed (55%) also expressed that DCAS applications are not meeting their expectations, as applications often provide a too generalized advice. Hence, there is a need for tailored solutions across vast geographic areas, which presents a challenge to companies, as this requires significant investments and the willingness to pay for the services remains relatively limited.