Several initiatives taken by MNRE in the last few years have resulted in considerable progress on the SWHS front. However, in spite of the progress, a large portion of the potential is yet to be achieved. In order to achieve scalability and to design innovative marketing, financing and service delivery mechanisms to accelerate penetration of SWHS;market assessment studies to identify the potential applications of SWHS in different sectors are required. The sector specific market assessment studies will help in identification ofthe key barriers and development of sector specific financing and marketing mechanisms. In addition market assessment studies for SWHS in the industrial sector will also identify the experiences and best practices for Solar Water Heating in the industrial sector. In view of this, Project Management Unit (PMU) of Ministry of New and Renewable Energy engaged ABPS Infrastructure Advisory Private Limited (ABPS Infra) to undertake segment wise market assessment study to estimate the realizable market potential of SWHS in the Industrial Sector and to prepare Action Plan to realize the same.