Information Communication Technologies (ICTs) including internet and mobile based communications are increasingly becoming pervasive and integral to day-to-day functioning of our lives- whether personal or official. ICTs offer an unprecedented opportunity of connecting to each and every individual and design the communication structure accordingly to each person. Such a structure can be defined and re-defined by both initiator and receiver of communication. Such a medium of communication is referred to as Social Media and it is transforming the way in which people connect with each other and the manner in which information is shared and distributed.