The new lion economy: unlocking the value of lions and their landscapes

Africa's lions are facing a catastrophic decline, a wildlife conservationist said in a new report. The African Wildlife Foundation (AWF) said the lion which is one of the world's most iconic animal species is facing a catastrophic decline, with Africa's population dropping 50 percent in only 20 years. Lions will not survive the 21st century on goodwill alone. Nor will they survive if reduced to being merely the centerpiece of a high status vacation for foreign visitors to the continent, or even the target of trophy hunters, says the report dubbed 'The New Lion Economy: Unlocking the value of lions and their landscapes'.