The main objectives of Nirmal Gram Puraskar (NGP) are: to bring sanitation to the forefront of social and political discourse for development in rural India; to develop open defecation free and clean villages that will act as models for others to emulate; to give incentive to PRIs to sustain the initiatives taken by them to eliminate the practice of open defecation from their respective geographical area by way of full sanitation coverage; and to increase social mobilization in Total Sanitation Campaign (TSC) implementation, by recognizing the catalytic role played by organizations in attaining universal sanitation coverage.