The new report reveals that the captive elephant industry for elephant rides and performances continues to grow in Asia. Please unite for the herd today, to help protect elephants exploited for tourism. Riding an elephant is one of the most popular tourist activities in Asia. The damning report reveals that more than three quarters of nearly 3,000 elephants used for tourist entertainment in Asia are kept in severely-cruel conditions. Investigated conditions endured by 2,923 elephants at tourist venues in Thailand, Sri Lanka, Nepal, India, Laos and Cambodia, and found that 77% of them were treated appallingly.