This paper investigates the adoption of discourses on Reducing Emissions from Deforestation and forest Degradation (REDD+) across different national contexts. It draws on institutional theories to develop and test a number of hypotheses on the role of shared beliefs and politico-economic institutions in determining the discursive choices of policy actors. The results show that win–win ecological modernization discourse, embraced by powerful government agencies and international actors, dominates national REDD+ policy arenas.