The provision of low-cost sanitary napkins to women in rural areas is not an answer to the myriad problems they face in menstrual management. Apart from the need for a mechanism for ensuring the quality of the products and reducing the environmental cost of non-reusable products, the need is for a change in the attitude towards menstruation. It is because this is a taboo topic ruled by religio-cultural conventions that rural women face not only discomfort but also problems linked to reproductive health.