Depleting energy resources, rising cost of energy and the threat of climate change have elevated the demand for sustainable energy initiatives globally. In the context of modern day businesses, effective energy management through energy efficiency has assumed a strong strategic value. While energy efficiency initiatives have been initiated by most businesses, the next generation solution would require a nuanced approach for maximizing the value of these initiatives. This article explores the four different business prerogatives and the benefits offered by energy efficiency measures, namely – Awards and Recognition, Bottom-line Savings, Compliance with Regulations and Design Innovation – conveniently called the A-B-C-D of the business case for energy efficiency.