This study seeks to understand factors that guide the decision-making process to adopt and implement the available arsenic-mitigation technologies in rural areas in the middle-Ganga Plain in India. A total of 340 households comprising 2500 people were surveyed. Socio-economic and demographic factors, water and sanitation status, time spent and distance travelled to collect water, arsenic awareness, willingness to pay (WTP) for arsenic-free water, people’s trust in others and in institutions, social capital in communities, and preferences for sustainable arsenic-mitigation options were investigated. Arsenic treatment units (filters) and piped water supply systems were the most preferred sustainable arsenic-mitigation options in the surveyed villages.

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