The influence of anticipated pride and guilt on pro-environmental decision making
The influence of anticipated pride and guilt on pro-environmental decision making
The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions.
Publication Date:
30/11/2017
1-14