Pavan Sukhdev for accounting that is inclusiveof real natural wealth

Environmental economist Pavan Sukhdev, who stresses eco-friendly agriculture, solar power and protection of biodiversity and ecosystem services as free sources of income for the poor, is the new Goodwill Ambassador of the United Nations Environment Programme (UNEP).

An advocate of ‘GDP of the poor’ and biodiversity benefits going to millions of India’s less affluent citizens, Mr. Sukhdev spoke on many platforms at the ongoing Conference of the Parties to the Convention on Biological Diversity here on Wednesday. He was formally inducted by Achim Steiner, Executive Director, UNEP, to join such predecessors as Brazilian supermodel Gisele Bundchen, French photographer Yann Arthus-Bertrand and American actor Don Cheadle.