This latest report by 2030 Water Resources Group, led by IFC & McKinsey warns that governments must address booming water demand or face grave human and environmental. Says that that in 20 years, water demand will be 40% higher than it is today, and more than 50% higher in the most rapidly developing countries.

Growing competition for scarce water resources is a growing business risk, a major economic threat, and a challenge for the sustainability of communities and the ecosystems upon which they rely. It is an issue that has serious implications for the stability of countries in which businesses operate, and for industries whose value chains are exposed to water scarcity. Charting our water future: Economic frameworks to inform decision-making shows that while meeting competing demands for water will be a considerable challenge, it is entirely possible to close the growing gap between water supply and demand. This report provides greater clarity on the scale of the water challenge and how it can be met in an affordable and sustainable manner. The report offers case studies from four countries with drastically different water issues, which will collectively account for 40 percent of the world