Since the middle of the 20th century, the Tibetan antelope (Pantholops hodgsonii) has been poached for its wool to make luxury shawls, shahtoosh. This direct overexploitation caused a drastic decline in their population, with a loss of more than 90% compared to the baseline population a few decades ago. Assuming this is an anthropogenic Allee effect (AAE), human attraction for rarity can drive rare species to extinction, which could explain the increasing rates of antelope harvests, paralleling the escalating prices of shahtoosh as the species got rarer.