Women play a significant and crucial role in agricultural development and allied fields including in the main crop production, livestock production, horticulture, post harvest activities, agro/social forestry, fisheries, etc. This fact has always been taken for granted and also long ignored.

One of the natural resources from the treasure house of plant kingdom is the Neem tree. The tree is virtually a gift of nature to mankind because of its multiple properties that have high utility value both at domestic and farm level beside its products being eco-friendly and bio-degradable. Gandhi and Patel (1997) conducted a survey in Andhra Pradesh, Punjab and Gujarat regarding the farmer's awareness about the impact of pesticides and reported it to be limited to the immediate surroundings.

One of the natural resources from the treasure house of plant kingdom is the Neem tree. The need was felt to disseminate information and knowledge on the versatility of Neem. Enough data is available to support the effectiveness of well designed and developed media for transfer of information, knowledge and adoption of practices. Jan 2008