The role of socio-cultural values in biodiversity conservation is an integral part of the people living in Uttarakhand, Central Himalaya, India. Due to a variety of reasons the area under traditional crops is declining very fast in the region but undoubtedly many of the crop varieties are still conserved in the region because of their socio-cultural and religious values. The traditional festival called "Harela' is one the festivals in Uttarakhand which encourages people to conserve and manage their traditional crop diversity.