Eliminating, or even alleviating, global poverty is an enormous task. Poverty can only be truly addressed if certain conditions are met. For a long time there has been an attempt to develop rural poultry. The developmental agencies tried hard to teach the rural farmers how to take care of birds that had been brought in from other places. However, what the farmers needed was a bird suited to the local economic position and environment. There were numerous hurdles that had to be overcome before any agency could become the pioneer of a social and profit-entrepreneurship model.