Honey production is frequently promoted as a pro-poor income generation activity as it is accessible to many members of a rural community, has low start-up costs and requires little land or labour. But while apiculture (beekeeping) presents an opportunity for many African farmers, the potential to create a significant livelihood from selling honey often remains out of reach. Without access to a market and with limited transformation, the expected benefits do not materialise. These were the major issues considered by a small organisation in Cameroon, leading to results that were recognised by the SEED Awards.