Aprimatologist, environmentalist and UN messenger of peace - that's Dame Jane Goodall for one and all. But what is she doing at a technology platform like Map World Forum, raised the brow of many a technologist at the event. When she waxed eloquent about technology in general and GIS in particular as an enabler to reach out to the chimps of Africa, to restore the ecosystems around Gombe National Park, to promote sustainable livelihoods, to empower the youth, to bring peace and to plan for the future of the humankind and the planet, her audience put all doubts to rest. The Jane Goodall Institute (JGI) is using geospatial technologies like satellite imagery, GIS and GPS to monitor both chimpanzee habitats and human land use in Africa to inform planning, implementation, and evaluation of conservation and development projects.