The consumption of bottled water in India has shown a jump of 21 per cent in the last fiscal but the country is still far behind as compared to global average, according to a research recently conducted by leading marketing firm IKON.

The per capita consumption of bottled water in India was at 16.20 litres during 2010-11 and jumped almost 21 per cent to 19.60 litres in 2011-12, IKON said in its report 'The Indian bottled water market, unveiling its thirst'.