The recent outbreak of COVID-19 has brought the link between zoonotic diseases – those transmitted from animals to humans – and wildlife markets into sharp focus. An online survey conducted by GlobeScan in March among 5,000 participants from Hong Kong SAR, Japan, Myanmar, Thailand, and Vietnam found that 82 per cent of respondents are extremely or very worried about the outbreak, with 93 per cent of respondents in Southeast Asia and Hong Kong supporting action by their governments to eliminate illegal and unregulated markets.