The report attempts to bridge the knowledge gap through the analysis of 1600 farmers’ interviews, and 10 focused group discussions with farmers. The study is focused on Uttar Pradesh, the state with the largest population of farmers in the country. It focuses on understanding farmers’ perspectives on farming constraints, their expenditure on, and satisfaction with their irrigation arrangements, and their views on investment in farming and its financing. The study particularly focused on farmers’ awareness of solar pumps, their interest in adopting them under different deployment models, and their willingness-to-pay to own a solar pump.