This publication highlights the unique contribution of ten GEF financed, UNDP supported projects in six tiger range countries (Bhutan, India, Indonesia, Malaysia, Myanmar and Thailand), demonstrating how conservation activities in tiger habitat can accomplish more than the preservation of one iconic wildlife species. The comprehensive approach our projects employ, based on clear identification of threats and barriers, can catalyze significant improvement in human well-being and support countries’ efforts towards achievement of the Sustainable Development Goals. The strategy comprises maintenance of vital ecosystem services, improved livelihoods and realization of rights and enhanced security through comprehensive policy and functioning systems of natural resource governance. Weaving through this narrative, traditional knowledge, religious beliefs, folklore and artwork illustrate the role tigers have played in shaping cultural identity and history throughout Asia, further illuminating the imperative for conserving Panthera tigris.