COVID-19 is a watershed moment for the digital transformation of business. The rules for success have changed and are ever more reliant on harnessing the power of digital models to create new value and experiences. Accelerating digital transformation, with purpose, is essential for companies to survive and thrive in the new normal. Successful leaders will now seize the opportunity to advance a new trajectory for digital transformation that aligns with the changing role of business: to be a powerful enabler of long-term value creation for all its stakeholders. This paper offers an opening frame for a multiyear, cross-industry programme to co-create the new playbooks for executive decision-making and action in a post-pandemic business normal. It presents three opportunities for digitally enabled corporate leadership to support the Great Reset of our economies and societies.