China's water and energy price reform began in the late 1978 after running large-scale interventions in pricing system for long time then has a gradually deep influence on consumer's behaviors. The main objective of this paper is to empirically examine Chinese consumer reactions as a response to the introductions of pricing reform for water and energy resource.

The study examines the hypothesis that citizens with higher social capital score may have better performance on CO2 reduction and energy saving. For that purpose, WEB-based survey is conducted and 1500 responses are obtained. To calculate social capital, the concept of Japan Cabinet Office's SC Index is also used as the reference.

Recently the fuel ethanol production from crops has attracted much attention not only in the US, EU and Brazil, but also in Japan because the bio-ethanol is perceived as being "carbon neutral" and useful as a countermeasure against global warming.