As you may be aware, in India, thousands of mothers and hundreds of accident victims die every year due to unavailability of timely blood transfusion. India has one of the highest maternal mortality rates in the world and thirty percent of these maternal deaths, mainly in rural areas, are due to haemorrhage in which timely blood transfusion was not available. India has highest number of road traffic accidents in the world, leading to more than 100,000 deaths yearly and many of these are due to lack of timely blood transfusion as most of these accidents occur on roads away from cities.