Dow Chemical Co hoped an Olympic sponsorship would boost its global cache, but the company's link to a gas leak tragedy 28 years ago threatens to curb some of the benefits from the $100 million advertising deal.
As many as 25,000 residents of Bhopal, India, died in the aftermath of a 1984 gas leak at a pesticide factory that was owned by a subsidiary of Union Carbide, which sold the facility in 1994. Dow bought Union Carbide in 2001.