This paper addresses the mass supply and use of butterflies for live exhibits, discusses the risks to biodiversity which this creates, and the educational opportunities it presents. Over the past 30 years a new type of insect zoo has become popular worldwide: the butterfly house. This has given rise to the global Butterfly House Industry (BHI) based on the mass production of butterfly pupae as a cash crop. Production is largely carried out by privately-owned butterfly farms in tropical countries, notably Central America and Southeast Asia. Most pupae are exported to North America and Europe, although the number of butterfly houses in tropical countries is growing.