“There is no dearth of rules, regulations or laws in India to protect the health of consumers or to ensure fair practices in the food trade. But, laxity or some sort of `misfiring’ at the implementation level has been identified as the key problem facing the State in terms of food safety,’’ says Dr N. Anandavally, Food Safety Consultant of the World Health Organisation.

Talking to The Hindu, Dr Anandavally who is also a member of many expert committees of the WHO and Food and Agriculture Organisation (FAO), said the reported move to emulate Dubai-model food safety in Kerala was nothing short of a ‘ridiculous’ idea.