The environmental movement is based on the idea that people do not want something bad in their vicinity: not in my backyard, or Nimby

The environmental movement is based on the idea that people do not want something bad in their vicinity: not in my backyard, or Nimby. This concept has driven change across the world and continues to be the reason why projects, from shale gas exploration in the US to wind power in the UK, face protests. Ordinary people, but with power because they are part of the voting middle class, take up these issues because their lives are affected.